She also sent an unmistakable message to Target that said, “If you cross me, I’ll give all of my attention to your competitor instead.” One aspect was the subtle reminder to her fan base that even if you couldn’t find her CD at Target or Amazon, it was readily available at Walmart.
Most of the press covered the move as Beyonce being nice to a bunch of people she didn’t know, but there was actually a grand design behind the shopping appearance. So what did Beyonce do? She went on a shopping trip to a Tewsbury, Massachusetts Walmart on Friday night, announced to everyone over the store’s loudspeaker system that she was there to buy her album, then gave out approximately 37 grand worth of $50 Walmart gift cards to everyone she saw in the store. Even though Beyonce set smashed an iTunes record for the fast selling album ever with over 600,000 digital album downloads, having the number 2 and 3 retailers boycotting your physical product could put a crimp in your long term sales.
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